The Ever-Evolving World of Localization and Innovation In the language services industry, innovation is more than just a buzzword—it’s the driving force behind transformation. As businesses and organizations globalize, localization becomes essential, requiring advanced tools and creative strategies. One person at the forefront of this evolution is Mirko Plitt, whose extensive career spanning over 30…
The global expansion of businesses has put localization at the forefront of many strategic discussions. In this context, generative AI has become a game changer. Whether it’s optimizing workflows, improving translation accuracy, or reducing costs, generative AI offers an innovative way for businesses to scale their localization efforts more efficiently than ever before. This article…
In the modern business landscape, innovation is not just a buzzword—it’s a survival strategy. As industries continue to experience rapid technological shifts, organizations must adopt new mindsets, leave behind old ways of thinking, and embrace change in order to thrive. On September 30, 2024, Lion People Global hosted a webinar titled ‘Innovation and the New…
In a recent Lion People Global webinar, we delved into the transformative intersection of localization and artificial intelligence. Our CEO, Annette Lawlor, engaged in an illuminating dialogue with Geraldine Trefethen, Director of Transformation at Cognizant, exploring the evolving landscape where traditional language services meet cutting-edge AI technology. Pioneering the Transition: From Localization to AI Geraldine’s…
In today’s interconnected world, businesses are constantly seeking innovative ways to reach global audiences. The convergence of Artificial Intelligence (AI) and Search Engine Optimization (SEO) is revolutionizing content localization strategies, enabling companies to optimize their content for diverse international markets effectively. This article explores how AI is transforming SEO practices in localization, paving the way…
In today’s interconnected global marketplace, localization has become a critical factor for businesses seeking to expand their reach across borders. This growing demand has given rise to innovative localization startups, capturing the attention of investors worldwide. For instance, Smartling, a cloud-based translation management platform, has lured investors with its AI-powered localization solutions. Similarly, Unbabel, which…
Prompt engineering has emerged as a highly sought-after discipline in the tech industry A new, pivotal role has emerged in the rapidly evolving landscape of artificial intelligence and natural language processing – the Prompt Engineer. This highly specialized technology role has become increasingly crucial as AI advances and reshapes various industries. This blog post delves…
In today’s fast-paced global market, localization professionals must stay ahead of the curve by embracing and adapting to new technologies. As businesses increasingly expand into international markets, the role of localization experts is evolving beyond traditional language and cultural adaptation. They are now required to master cutting-edge tools, automation, and AI-driven processes to ensure seamless…
In a recent masterclass hosted by Dave Ruane, localization thought leaders Véronique Özkaya, Co-CEO at Suma Lingua Technologies, and Olga Blasco, Growth Strategist and M&A Principal Partner at Lion People Global, shared their insights on driving growth and fostering innovation within organizations. Their discussion provided valuable perspectives on maintaining a customer-centric mindset and strategic clarity…
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