Global localisation industry
Not all industries are equally profitable. And not all areas of all industries are equally profitable either. The translation industry is no exception. Uniquely, the translation industry touches on almost every other industry. It also covers hundreds of language combinations, several different services, and a couple of different business models. So, the short answer to…
The ancient Chinese general and philosopher Sun Tzu wrote: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Marketing is essential for translation companies that want to grow. But without a clear strategy, it is difficult to know where to direct your resources. Let’s take a closer…
The Industrial Revolution (1760 – 1840) and the Second Industrial Revolution (1870 – 1914) transformed how people lived and worked. We are now living through the Third Industrial Revolution (or Digital Revolution). It’s ongoing and – many believe – accelerating… With each of these revolutions, whole professions and industries have been wiped out or totally transformed. It’s estimated that the Spinning…
Website translation involves many moving parts. It needs to be consistent with the source material whilst appealing to a separate target audience and taking into account SEO. So how can you improve this process? Let’s take a look. Different types of web content to be translated There are many different kinds of website. Some focus on posting…
From a recruitment standpoint, one of the biggest challenges facing LSPs is with sales, such as breaking into new markets and finding the talent that has the ability to do that. According to Jim Watson, former Senior VP of Global Sales and Marketing at MultiLing, LSPs should focus on the “solution-sell”, rather than simply relying…
When the time comes to sell your LSP or language tech business, what attributes should you look for in your co-pilots to land the deal? Piloting a language services provider (LSP) or language technology business through the ups and downs of business each day is a different skillset than what’s needed to navigate the often-complex…
If you want to get fit, you wouldn’t just start running a marathon First, you would speak with experts who would help you define what ‘fit’ means to you, and advise you on the right approach, considering factors like your current health, lifestyle, and physical ability. When it comes to selling a language service provider…
Finally settled back in after an inspiring few days at GALA in Munich. It was so fantastic to see so much of the conference dedicated to Talent and the changing needs of the industry and a welcome rest from AI (for those saying it in their sleep). We have talked, for many years, about the…
In the last four years, the length of time taken by companies to complete an interview process has skyrocketed by more than 75%. According to a new report published by Glassdoor Economic Research, the average interview process now takes 23 days, up from 13 days in 2010 – a global trend that is the norm…
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