On December 17, 2024, marketing expert Juliana Pereira joined Annette Lawlor in a live webinar to discuss the evolving role of marketing in driving business outcomes. Titled “How Marketing Leaders Shape Overall Business Outcomes,” the session was packed with actionable insights and real-world examples. It highlighted the critical role marketing leaders play—not just as strategists…
The localization and translation industry is growing faster than ever, thanks to globalization, digital transformation, and advancements in artificial intelligence. However, this rapid growth also brings challenges, including a shortage of skilled professionals who can meet the demands of modern clients. For translation and localization companies, hiring graduates with the right skills is more important…
In the fast-evolving world of translation and localization, businesses face unique challenges, from scaling operations to managing talent. During a recent LT Talks webinar, Annette Lawlor, CEO of Lion People Global, and Hazel Evans, founder of Highland Valley Digital, explored the transformative power of fractional management, fractional teams, and fractional leadership. These concepts offer innovative…
In today’s dynamic business landscape, translation and localization companies are discovering the power of fractional teams to drive growth and efficiency. This innovative approach transforms how language service providers operate, offering unparalleled flexibility and access to specialized talent. Let’s explore how fractional teams are reshaping the industry and unlocking new opportunities for success. What Are…
As the business world becomes more flexible and dynamic, companies are seeking innovative ways to scale their operations without adding full-time employees to their payroll. One increasingly popular solution is fractional teams. But what exactly are fractional teams, and how can they help translation and localization companies meet growing demands efficiently and successfully_ In this…
The Ever-Evolving World of Localization and Innovation In the language services industry, innovation is more than just a buzzword—it’s the driving force behind transformation. As businesses and organizations globalize, localization becomes essential, requiring advanced tools and creative strategies. One person at the forefront of this evolution is Mirko Plitt, whose extensive career spanning over 30…
The global expansion of businesses has put localization at the forefront of many strategic discussions. In this context, generative AI has become a game changer. Whether it’s optimizing workflows, improving translation accuracy, or reducing costs, generative AI offers an innovative way for businesses to scale their localization efforts more efficiently than ever before. This article…
In today’s fast-paced global market, localization professionals must stay ahead of the curve by embracing and adapting to new technologies. As businesses increasingly expand into international markets, the role of localization experts is evolving beyond traditional language and cultural adaptation. They are now required to master cutting-edge tools, automation, and AI-driven processes to ensure seamless…
The translation and localization industry is rapidly evolving, with technology playing a crucial role in enhancing and automating various processes. For computational linguists, staying ahead means acquiring and honing specific skills that are increasingly in demand. Based on recent data, here are the top five growing skills that every computational linguist should consider mastering. 1….
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