Author: Kajetan Malinowski

In a recent interview with Lion People Global, Kajetan Malinowski, senior consultant in the localization industry and AI space, shared valuable insights on how companies in the language services industry can adapt to technological changes and position themselves for future success. With his expertise lying at the intersection of technology, language, and business, Malinowski offers…

Content as the Key Touchpoint in the Buyer Journey Businesses operate today in an environment where most of the buyer journey happens without interaction with sales. Content often becomes the first and last touch point with a potential customer. Businesses are forced to compete not only on product but on customer experiences. Companies that build…