Your ICP Is Clear. Now What? Sculpting Your Ideal Customer Profile for Scalable Innovation
The $250 Million Mistake: No clear ICP In 1958, the Ford Motor Company released the Edsel. It was a car designed for everyone and, ultimately, for no one. It was too expensive for the budget-conscious, yet lacked the prestige required for luxury buyers. The styling didn’t resonate, and the value proposition was “stuck in the…