The $250 Million Mistake: No clear ICP In 1958, the Ford Motor Company released the Edsel. It was a car designed for everyone and, ultimately, for no one. It was too expensive for the budget-conscious, yet lacked the prestige required for luxury buyers. The styling didn’t resonate, and the value proposition was “stuck in the…
The boardroom air was different eighteen months ago. Across the language services and technology sectors, the conversation was tentative, built on a foundation of “How do we experiment with AI?” and “What tools should we test?” Fast forward to today, and that curiosity has evolved into a more urgent mandate: “How do we execute, and…
During our Elevate Innovate 2025 session series we saw one clear trend emerge across the CEOs, product leaders, and AI practitioners, that we spoke to: the companies making real progress were not chasing tools, they were anchoring innovation to outcomes, execution discipline, and human adoption. If you are planning priorities for Q1 2026, this article…
The Elevate Accelerate session that we hosted on the end of 2025 “Fractionals Driving AI-Enabled Businesses” brought together experienced fractional CEO, CMO, and AI leaders to explore what this model looks like in practice, and why it is becoming a defining advantage for companies preparing for 2026. This article is based on insights shared during…
A few years ago, talk of meaningful and everyday useful artificial intelligence felt theoretical, for sure, but distant “someday.” Today, it’s deployed in various forms and unavoidable. From translation and localization to interpretation, every part of the language industry is reshaping itself around AI. “The topics that we were discussing last year in future terms, as…
2025 has already proven to be a year of accelerated change. From the evolution of talent expectations to the rising influence of AI in strategic decisions, executives are navigating uncharted waters at speed. As Dave Ruane (Director of Client Solutions, Lion People Global) put it during the Mid-Year Market Pulse Part 2 discussion: “Budgets are…
2025 has continued to reshape how companies grow, scale, and sell. AI disruption has matured. Buyer and Investor expectations have shifted. And growth, once fueled by capital and hype, now demands something operational clarity and strategic focus. In our latest executive session, “Talent. Tech. Deals. Mid-Year Market Pulse,” our team of experts from Lion People…
“Innovation always starts with desired outcomes – customer desired outcomes” each initiative must also meet “confidence scores” to proceed. “If they don’t achieve a certain confidence level, then they get killed.” We sat down with Bryan Murphy (CEO), Olga Beregovaya (VP of AI), in June as part of our latest episode of our Elevate Innovate…
“In the past year, super smart computer programmes called AIs have gotten way better and faster… It’s like going from a few smart robots in one lab to whole cities full of helpful robots.” – Dave Ruane Taming the AI Beast: Artificial intelligence is no longer the future – it’s the present. From content generation…
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