The Intersection of Innovation and Localization
The Ever-Evolving World of Localization and Innovation
In the language services industry, innovation is more than just a buzzword—it’s the driving force behind transformation. As businesses and organizations globalize, localization becomes essential, requiring advanced tools and creative strategies. One person at the forefront of this evolution is Mirko Plitt, whose extensive career spanning over 30 years offers profound insights into how innovation and localization intertwine. Currently with the World Health Organization (WHO), Plitt has worked across various industries—pharma, software, and diplomacy—playing numerous roles, from translation technology manager to internationalization engineer. His journey is a testament to the dynamic, ever-changing landscape of language technology. We spoke with Plitt during one of our Localization Talent Talks, here is what he had to say regarding the role of innovation in localization.
The Role of Innovation in Localization
Localization, the process of adapting content for specific markets, involves more than just translation. As Mirko Plitt mentioned in his conversation, one key driver of innovation is the industry’s openness to technological advancements, even when viewed as a conservative space by outsiders. Over time, language professionals have been at the cutting edge of adopting tools that shape productivity and efficiency.
One notable innovation is the early adoption of email communication and remote collaboration within the localization sector—something that has now become a global standard. Plitt points out that this early shift towards remote work was one of many examples of how language services led the way for other industries. Similarly, tools like translation memories and machine translation (MT) paved the way for higher productivity long before other industries began automating their workflows.
Technology: Bridging Gaps in Localization
One of the more interesting aspects of innovation in localization is the role technology plays in bridging the gap between languages, cultures, and markets. Plitt’s career in both the private and public sectors highlights how language technology can reduce the complexity of reaching global audiences while maintaining cultural relevance.
Technologies such as machine translation and AI-powered localization tools allow content to be adapted faster and more efficiently. However, Plitt reminds us that even with such innovations, human expertise remains crucial. Machines can speed up the process, but the human touch ensures that nuanced communication remains effective across different languages.
Plitt also touches on how localization doesn’t just focus on the language itself but also on the broader cultural context. In industries like healthcare, for instance, maintaining the accuracy of culturally sensitive information becomes critical, especially when dealing with multilingual health communication at a global scale.
Localization Innovation Through Collaboration
One of the unique features of the language services industry, according to Plitt, is its strong focus on collaboration. Localization professionals have historically worked closely with technology vendors, often co-developing tools tailored to specific needs. This collaborative spirit helps the industry remain at the cutting edge of innovation.
Plitt’s experience with organizations like the World Health Organization shows how crucial this collaborative approach is. As globalization continues to blur geographical boundaries, localization teams have to work across different departments, vendors, and regions to adapt content effectively. Innovation, in this sense, doesn’t only mean introducing new tools but fostering an environment where different stakeholders work together towards common goals.
The Importance of Human Capital in an Innovative Industry
For Plitt, one aspect that has consistently remained a motivating factor in his career is the people in the localization industry. ‘It’s the people,’ he says, pointing out that the diversity and curiosity of professionals in the field have continually driven innovation. This sense of community allows for an exchange of ideas that keeps the industry dynamic.
Despite advancements in technology, Plitt notes that the human element of localization remains critical. Language professionals, particularly translators, often bring cultural insights that machines cannot replicate. This balance between human expertise and machine efficiency is what makes innovation in localization particularly interesting.
The younger generations entering the language services field are also crucial to sustaining innovation. Plitt expresses confidence that even as the industry evolves, new professionals are continuing to challenge the status quo, bringing fresh ideas and perspectives.
Future Trends: What’s Next for Innovation in Localization?
Looking to the future, Mirko Plitt sees the role of innovation in localization expanding even further, particularly with the rise of AI and data-driven technologies. As machine learning models improve, they offer more sophisticated language processing capabilities that can dramatically change how companies approach localization. However, this shift also raises important questions about how to maintain quality and cultural relevance in increasingly automated processes.
Plitt suggests that while technology will undoubtedly streamline localization efforts, the need for human oversight and creativity will remain as important as ever. Newer tools might take over the repetitive, mechanical aspects of translation, but understanding cultural contexts, market trends, and customer behavior will always require a human touch.
Innovation and Localization—A Symbiotic Relationship
Mirko Plitt’s career is a testament to the ongoing relationship between innovation and localization. As companies and organizations continue to expand globally, the need for localized content will only increase. This means that language professionals must continue embracing technological advancements while maintaining a strong focus on collaboration and cultural understanding.
Ultimately, the future of localization lies in balancing cutting-edge tools with human insights—ensuring that global communication remains clear, effective, and culturally relevant.
Discover more insights in our Localization Talent Talks with Mirko Plitt here.
