Your ICP Is Clear. Now What? Sculpting Your Ideal Customer Profile for Scalable Innovation
Your ICP Is Clear. Now What?
The boardroom air was different eighteen months ago. Across the language services and technology sectors, the conversation was tentative, built on a foundation of “How do we experiment with AI?” and “What tools should we test?” Fast forward to today, and that curiosity has evolved into a more urgent mandate: “How do we execute, and…
CEO Perspective As Founder and CEO of Lion People Global, I spend every week in conversation with CEOs, founders, and senior leaders across language services, language technology, and AI-enabled content organisations. Over the past 18 months, the tone of those conversations has shifted markedly. In 2025, the focus was caution. Leaders were centred on stabilising…
Who is moving forward with purpose, and who is still watching the weather? Introduction: From Hesitation to Intent In last year’s M&A outlook, we described the language industry as a group of people standing at the edge of the transaction waters. Many of them were still scanning the horizon, waiting for clarity, and hoping for…
During our Elevate Innovate 2025 session series we saw one clear trend emerge across the CEOs, product leaders, and AI practitioners, that we spoke to: the companies making real progress were not chasing tools, they were anchoring innovation to outcomes, execution discipline, and human adoption. If you are planning priorities for Q1 2026, this article…
The Elevate Accelerate session that we hosted on the end of 2025 “Fractionals Driving AI-Enabled Businesses” brought together experienced fractional CEO, CMO, and AI leaders to explore what this model looks like in practice, and why it is becoming a defining advantage for companies preparing for 2026. This article is based on insights shared during…
This article reflects our shared perspective – co-authored by Olga Blasco and Dave Ruane – on how LocWorld54 was a microcosm of the shifts now reshaping our industry. A month after returning from LocWorld54 in Monterey, we realized this wasn’t going to be the usual conference recap. What unfolded there offered something far more compelling….
A few years ago, talk of meaningful and everyday useful artificial intelligence felt theoretical, for sure, but distant “someday.” Today, it’s deployed in various forms and unavoidable. From translation and localization to interpretation, every part of the language industry is reshaping itself around AI. “The topics that we were discussing last year in future terms, as…
2025 has already proven to be a year of accelerated change. From the evolution of talent expectations to the rising influence of AI in strategic decisions, executives are navigating uncharted waters at speed. As Dave Ruane (Director of Client Solutions, Lion People Global) put it during the Mid-Year Market Pulse Part 2 discussion: “Budgets are…
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